1. We are owned and run by skaters!

Ain't no-one as passionate and caring about skating as we are! We have been deep in the skate community for over 17 years as skaters and are widely respected in our skate circle. So we absolutely have a vested interest in giving you an excellent experience as well as excellent skates! This also means we know lots of stuff about rollerskates too. We have a HUGE amount of accumulated knowledge - we're basically walking encyclopedias!

2. We have a physical store as well as online

You can try on boots and skates as well as look at products in person AND speak to a real live human. Our specialty is our skate fitting service where we spend a whole heap of time with you getting the right fit. In fact sometimes customers spend upwards of 3 hours choosing their dream skates!

3. Our stock

We are like an Aladdin's Cave of rollerskates! We have full fitting stock of most of our major brands and unique access to many more products that we can custom order in for you. We often operate as a J.I.T (Just In Time) business which means we keep small amounts of stock in the shop and re-order in often. This means we can constantly update our products, getting in the latest things for you and we're not sitting on huge amounts of old products. If you don't see something on our site but know it exists....contact us and we very well might get it in for you! All our online orders are fulfiled from the stock we have at our physical premises, so we always know what's available. In order to be able to carry as many items as possible and give you the most amount of stuff to choose from, some things we order especially in for you at the point of purchase.

4. Our Distance Fitting Service

Created in 2019, we realised we had many UK customers who simply couldn't get in to see us. So we started this service where we can send multiple sizes of skate boots to you to try on at home, then once you've decided we mount them up and you got yourself a new pair o' rollerskates. This has been super successful in getting the right fitting boots for our customers across the country.

5. Postage tracking, Easy Returns and Exchanges

We send all our items tracked and our system sends you an email with the tracking number so you know exactly when to expect your order. We have a returns and exchanges portal accessible from your customer profile on our website which enables you to request returns and receive returns labels via Royal Mail or Parcelforce.

6. Personalised Website Content and Product Knowledge

Since day 1 we have always photographed our products in house against our iconic DTS back drop. We want you to know that we have physically looked at and tested most products in our store. When we get new products in, we can then write about them from experience. You'll find our product descriptions, blogs and FAQs full of personalised content rather than just cut and pasted from the manufacturer's website.

7. Savant-level dedication to knowing stuff

Want to know if that wheel will fit that axle? Which plate size will fit that boot? Which wide truck is compatible with which plate? Which boot you will fit based on what your current boot is despite the sizing being wackadoodle different? We can tell you because we have spent years worth of our time collating information, creating spreadsheets and compatibility charts.

8. We're Great When We Make Mistakes!

We can't get it right all the time but we reckon the mark of a great business is being able to get it right when we've got it wrong. Rest assured you won't need to get stern with us and start a fight to get a wrong righted. We want to make sure you'e happy so don't worry if you need to tell us we did a boo-boo!

9. We're Inclusive!

We are woman and queer owned. We are big fans of the LGBTQ+ folk, we are trans-inclusive and anti-racist. We support many local community groups and are a welcoming and safe space for those who belong to marginalised communities.

10. Free Stuff!

Everyone likes free stuff right? We always include goodies in your online orders and when we send your gear out. 

Wifa Deluxe Custom MULTICOLOUR

Regular Price
£329.95
Sale Price
£329.95
Regular Price
Click on Contact Us to enquire
Unit Price
per 
We use the same orthopedic lasts for roller skates AND ice skates. The roller skates are made in the standard width "C" (wide fit).
You will figure out that you might actually need a smaller WIFA size than your usual shoes. They run big and your foot should have a rather snug fit. Your feet are the most important reference we work with. On our website you can print out the insoles. In order to avoid mistakes due to transmission distorsions, please remeasure the insoles after printing the A4 sheets!

The insoles help a lot to determine the size as you can visualize how much toe space you need. If you have wide feet at the front (e.g. Roman foot shape), you will need more toe space since the WIFA boots are slighly narrower at the toe cap. If you have narrower feet and a Greek or Agyptian foot shape you will need less space for a rather snug fit. But please leave at least 4 mm comfort toe space to be on the safe side - unless you can try them on in a shop.
For a STREET SUEDE you will need less toe space than with STREET DELUXE & STREET XTREME , because the suede leather is softer and more elastic and therefore adapts better to the skater’s foot shape. The following rule of thumb applies: STREET Deluxe & Xtreme - we recommend to take the same size as the shoe size (for skaters with wide feet at front) or half a size smaller (for standard or narrow feet).
STREET Suede - can be half a size smaller or even a full size smaller. Please read our Technical Guide for more detailed information and the relevant measuring tables.

Please watch our VIDEO TUTORIALS for foot measurements and size selection.
  • WIFA Size Chart

    EU size UK size Insole length (mm) Outer sole length (mm)
    36 3.5 239 243
      4    
    37 4.5 247 250
    38 5 252 256
      5.5    
    39 6 260 260
    40 6.5 265 265
      7    
    41 7.5 272 272
    42 8 277 277
      8.5    
    43 9 285 290
    44 9.5 289 290
    45 10 293 295

     

Sku:

HOW TO PICK YOUR COLOURS:

Simply make your purchase and then spend some time designing your dream boots on this handy dandy customiser site linked below. Save as PDF and email to us! Click HERE to go to a new window to start designing!

Introducing the new WIFA color customized leather roller skating boots "STREET Deluxe", where your style and performance meet their perfect match! These cutting-edge roller skating boots allow you to roll in style with an array of vibrant colors and premium leather options.

Whether you're a skating enthusiast or a professional, WIFA offers a range of customizable elements to tailor your boots to your unique taste and needs.

Choose from an extensive palette of captivating colors, including classics like black and honey, or make a statement with shades like flamingo, lilac, and moss green. WIFA also offers a variety of leather types, including smooth, nubuck, suede, and exclusive napa leather for the notch and cushion areas.

You can customize the inner and outer panels, the tongue, backstrap, threads, hooks, eyelets, and even the soles - in order to create a truly one-of-a-kind roller skating experience.

PRODUCTION TIME: 10-12 WEEKS

We have a couple of shipping options available. Priority Tracked is usually 2-4 business days. Non-Priority Tracked can be between 3-7 business days. We offer FREE non-priority postage for orders over £100.00
Both options depend if we have stock ready to go, if we do, you might find you may receive it next day, regardless of the shipping selected! This time frame includes processing time, packaging up as well as the actual postage time. You can read more about our policies HERE

We offer exchanges and returns within 30 days. This is free if the item is faulty. We use Royal Mail Tracked Returns and you can do this through your customer account profile. Unfortunately this is only for our UK customers however we can arrange returns/exchanges for International too. You can read more about our returns and exchanges policies HERE

Purchasing from us internationally? Thanks friends! If you are not purchasing from within the UK then you will notice we do NOT charge you VAT when you purchase from us. This makes our prices seem very cheap as they will appear 20% cheaper for you! VAT/taxes, and any customs duty (usually approx. 3%) and processing fees by the courier will be paid for you when the item reaches your country. This includes for all EU customers. VAT/Taxes, customs duty and fees vary country to country - so we cannot give you an accurate guess of what this might be. We just like to let you know so it does not come as a surprise!



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