1. We are owned and run by skaters!

Ain't no-one as passionate and caring about skating as we are! We have been deep in the skate community for over 17 years as skaters and are widely respected in our skate circle. So we absolutely have a vested interest in giving you an excellent experience as well as excellent skates! This also means we know lots of stuff about rollerskates too. We have a HUGE amount of accumulated knowledge - we're basically walking encyclopedias!

2. We have a physical store as well as online

You can try on boots and skates as well as look at products in person AND speak to a real live human. Our specialty is our skate fitting service where we spend a whole heap of time with you getting the right fit. In fact sometimes customers spend upwards of 3 hours choosing their dream skates!

3. Our stock

We are like an Aladdin's Cave of rollerskates! We have full fitting stock of most of our major brands and unique access to many more products that we can custom order in for you. We often operate as a J.I.T (Just In Time) business which means we keep small amounts of stock in the shop and re-order in often. This means we can constantly update our products, getting in the latest things for you and we're not sitting on huge amounts of old products. If you don't see something on our site but know it exists....contact us and we very well might get it in for you! All our online orders are fulfiled from the stock we have at our physical premises, so we always know what's available. In order to be able to carry as many items as possible and give you the most amount of stuff to choose from, some things we order especially in for you at the point of purchase.

4. Our Distance Fitting Service

Created in 2019, we realised we had many UK customers who simply couldn't get in to see us. So we started this service where we can send multiple sizes of skate boots to you to try on at home, then once you've decided we mount them up and you got yourself a new pair o' rollerskates. This has been super successful in getting the right fitting boots for our customers across the country.

5. Postage tracking, Easy Returns and Exchanges

We send all our items tracked and our system sends you an email with the tracking number so you know exactly when to expect your order. We have a returns and exchanges portal accessible from your customer profile on our website which enables you to request returns and receive returns labels via Royal Mail or Parcelforce.

6. Personalised Website Content and Product Knowledge

Since day 1 we have always photographed our products in house against our iconic DTS back drop. We want you to know that we have physically looked at and tested most products in our store. When we get new products in, we can then write about them from experience. You'll find our product descriptions, blogs and FAQs full of personalised content rather than just cut and pasted from the manufacturer's website.

7. Savant-level dedication to knowing stuff

Want to know if that wheel will fit that axle? Which plate size will fit that boot? Which wide truck is compatible with which plate? Which boot you will fit based on what your current boot is despite the sizing being wackadoodle different? We can tell you because we have spent years worth of our time collating information, creating spreadsheets and compatibility charts.

8. We're Great When We Make Mistakes!

We can't get it right all the time but we reckon the mark of a great business is being able to get it right when we've got it wrong. Rest assured you won't need to get stern with us and start a fight to get a wrong righted. We want to make sure you'e happy so don't worry if you need to tell us we did a boo-boo!

9. We're Inclusive!

We are woman and queer owned. We are big fans of the LGBTQ+ folk, we are trans-inclusive and anti-racist. We support many local community groups and are a welcoming and safe space for those who belong to marginalised communities.

10. Free Stuff!

Everyone likes free stuff right? We always include goodies in your online orders and when we send your gear out. 

Riedell Blue Streak Custom ColorLab, Pro Options and Full Custom

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Not a lot of people realise but Riedell provide so many customisable options!

From custom colours using ColorLab, to Pro Options like different sizes, widths, boot lining, ankle lock systems and more and then the Big Kahuna: FULL CUSTOM WITH CUSTOM DESIGN GRAPHICS and unlimited Pro Options.

COLORLAB: Choose your personal combination of custom colours. Please note, not all models are represented on the ColorLab site (eg: if you want a 495 boot, design the 595 boot instead). 

Additionally the logo color can be changed to black, white, red, blue, metallic gold, metallic silver, metallic red or metallic blue.

Foam midsole is now available in Red, Green and Yellow as well as standard Blue.

PRO OPTIONS: Also known as 'Semi Custom'. First Pro Option is a one off surcharge and then each new one from there is an extra £15. Please note that not all Pro Options are available for each model boot (you will need Full Custom if you want a Pro Option outside of the boot compatibility). Please see Chart below.

VEGAN or REDLINE: Make your skates 100% animal friendly OR choose black or white Kanga-Tan leather upgrade with EVA foam midsole.
FULL CUSTOM: Includes custom graphics (just send us a file of your artwork). We'll work with you and Riedell to come up with a design that will be possible. This option allows your choice of ANY model Riedell boot PLUS unlimited Pro Options. Price displayed includes any boot model.


Step 1: Simply pick your Upgrade Package from the drop down menu. Please note that if you choose Full Custom, you DO NOT need to select any extra Pro Options.

Step 2: If you have chosen the ColorLab, Pro Option Semi-Custom, Redline or Vegan option, you can then choose the amount of extra Pro Options you would like. Categories are: Finger Loop, Stabilization, Appearance, Length, Width, Heel Height, Tongue Lining, Boot Lining and Outsole.

Step 3: Place your order and we'll then get in touch with you to fill out the paperwork so you can specify your exact Pro Options, ColorLab design or graphics design.

We have a couple of shipping options available. Priority Tracked is usually 2-4 business days. Non-Priority Tracked can be between 3-7 business days. We offer FREE non-priority postage for orders over £100.00
Both options depend if we have stock ready to go, if we do, you might find you may receive it next day, regardless of the shipping selected! This time frame includes processing time, packaging up as well as the actual postage time. You can read more about our policies HERE

We offer exchanges and returns within 30 days. This is free if the item is faulty. We use Royal Mail Tracked Returns and you can do this through your customer account profile. Unfortunately this is only for our UK customers however we can arrange returns/exchanges for International too. You can read more about our returns and exchanges policies HERE

Purchasing from us internationally? Thanks friends! If you are not purchasing from within the UK then you will notice we do NOT charge you VAT when you purchase from us. This makes our prices seem very cheap as they will appear 20% cheaper for you! VAT/taxes, and any customs duty (usually approx. 3%) and processing fees by the courier will be paid for you when the item reaches your country. This includes for all EU customers. VAT/Taxes, customs duty and fees vary country to country - so we cannot give you an accurate guess of what this might be. We just like to let you know so it does not come as a surprise!